Adidas
Creative Strategy | Heuristic Evaluation | IA | UX/UI Design
2017 | Agency: Siteworx
Roles: ACD, Lead Designer
Adidas invited Siteworx to pitch a new, reimagined online shopping experience for their US outdoor product line.
Digital Strategy & UX Recommendations
As part of the pitch effort, I personally created a Strategy Deck and Creative Concepts to illustrate our findings and recommendations.
Below are snippets from the presentation and concepts presented.
See it in action ↓
Creative Concept
Homepage
Product Category: Men’s Shoes
Product Detail: Terrex Swift R GTX